Contests As A Form Of Effective Advertising
How do you fast-forward your way into a joint venture business?
Look for a firm which has a site or online magazine that targets the same clientele as yours. Find out whether they might like to go into partnership with you and whether you could use their online resources to market your own product or service.
In return, offer your product for free. Also, if you have an ezine or website, offer to promote something for them for free. Make them an offer that will sound irresistible.
Put your own subscribers and visitors to work for you! Giving away something for nothing is a sure way to pull them to your site. Make sure to put your own advertising into your freebies. Nothing obvious; a small ad that links back to your site is fine.
IF you use this method, you will then have text about yourself for the purpose of publicity. This will be good for you and the people who come to your site. If you offer a bit of yourself, it will be returned a thousand fold or more.
Do not get into a losing competition. You cannot always win them all. Why not join them? Look for others having the same business as yours and form your own joint venture team. By combining all your income, advertising and resources, you can win over the bigger competition for sure.
The 'team' can even cross-promote each other's products and services. This will not only lessen the expenses you have to endure but it will also bring you more profit compared to having done it all by yourself.
Look for groups of electronic publishers that already reach your target audience. Contact each of them, and tell them that you are working with their competition, and willing to cut a deal. Further, you should offer a bonus to the site who bring you the most new visitors.
But you have to make sure your bonus is very good. Try to make it unique with a little personal touch. You may not be close to that person but there are many advices you can look up to regarding what people, men and women, prefer as gifts.
Consider trying a series of giveaways. The promise of something for nothing is not only a great way to "get the word out", but stretches across all of the market regions. You should contact persons who run a web site directed at your target audience. Offer to provide prizes for a joint contest.
In return for what you've done for them, be sure to inquire as to whether they will run your advertisement in their ezine or on their Internet site. Should the contest you are offering be sufficiently enticing, you can inquire about having a solo ad, perhaps having it placed in a prominent position upon their website.
Yet another manner of contest that can be pulled off is what is referred to as a "contest swap." Tell the sponsors that their products will be promoted, if they in turn will promote some of yours. If neither of you have anything individually to bring to the contest, then you can always pool your resources and come up with something together.
A sound way to develop a strong relationship and partnership is by demonstrating to a potential partner the joint benefits of a venture. After that, the second time that you approach them with an idea for a joint venture, they will be predisposed to help because of the trust that has already been established.
Another excellent concept for joint ventures are columns. If you pen your very own column, the more unique and personalized the better, then you will be able to offer it to a website owner or publisher. The people you offer to will be excited at the opportunity to publish some out-of-the-ordinary material; website owners are frequently on the watch for new and original content that can be exchanged for advertising.
Be sure to make your business card work for you in a joint venture. Exchanging cards with other companies and businesses is a great practice, and it's as simple as handing yours to them while receiving theirs back.
Word of mouth is a traditional form of advertising that has proved to be a successful method of raising awareness of, and promoting your business.
Now that these ideas on joint venturing are laid out for you, there is no reason for you to wait around any longer. Join one now.
Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom
Published March 15th, 2008