As a low-cost product of non-trivial utility, you can afford and indeed will benefit from disseminating personalised pens .

Employees and Personalised Pens

The employees of your business provide the first route for personalised pen marketing. Give each a pot full of pens for their desk so their always to hand. With such a healthy supply, they'll be sure to always have a pen available to distribute during client meetings away or in the office.

If you encourage it, your employees might then begin taking home pens to their kids at the beginning of term - they're going to have to buy pens anyway, so might as well support the company and save a few pounds! For those companies targeting children, this is already an effective means to expose kids to your brand. Although in a few cases schoolchildren may in fact be your target market, for most businesses they're not. However, as soon as your pens are in the school environment, they will quickly be swapped around and find their way into new bags. Again, as a result of their utility, these personalised pens will, far from being trashed, instead end up on the desks of mothers and fathers who might just become customers.

Don't forget that these can optionally be personalised eco pens are more eco-friendly.

Giving personalised pens to existing customers

It's much easier and cost-effective to sell to someone who's purchased from you before compared to customers who've not. Personalised pens can help improve your average lifetime customer value

Opportunties to give personalised pens to existing customers come during one-on-one meetings, promotional events, and when sending marketing material through the post. For particularly valued customers, They can also be given as standalone gifts if you choose the right pen product such as a parker or rosewood model.

Giving personalised pens to potential customers

Of course we also wish to target new customers with our personalised pens.

There are many opportunities to give promotional pens to potential customers, such as exhibitions, tradeshows, conferences, seminars, press releases, and supplier meetings. For example, why not go to different tradeshows for different industries, allowing you to customise your pen designs to achieve a higher response rate.

In the end, the point is to get your pens out there, because due to their utility, once out of your hands they will quickly move around and become widely distributed, circulating around and between groups of people. With your logo printed on the pen, this boosts your brand recognition, and studies have shown conclusively that a recognised brand, even the simple recognition facilitated by using a personalised pen, will be chosen over a brand that is less well recognised.

Foremost Products offer a range of personalised pens at wholesale prices, including eco pens and many other types and styles.